Limor Schafman will moderate the following panels:
Approaching P2P – Banners, Tips, Tails, In-Stream from Brand Awareness to Direct Response: What do sponsors and advertising agencies need from P2P and social networks in order to monetize the enormous traffic that they generate in ways that are similar to how media planners exploit more established distribution channels? How should these networks organize their inventory of advertising and sponsorship availabilities to maximize value? What is the relative worth of the different formats and relative interactivity that this channel can support? Beyond CPM and click-through payment regimes, what are other opportunities?
Panelists: Chris Gillis, Director of Sales, MediaDefender; Dana Jones, CEO & Founder, Ultramercial; Robin Kent, President & Chief Strategy Officer, Rebel Digital; Rob Manoff, CEO, JamboMedia; Don Mathis, CEO, Azoogle Ads; Jakob Schwerdt, CEO, Media Global Intertainment
Aggregating P2P and Social Networks – Common and Individual Attributes: What do suppliers and service-and-support firms need from P2P and social networks and what do these facilitators of online traffic monetization have to offer? How do large file-sharing user networks compare with high-traffic portals and websites and how do they differ from these and from each other? What new solutions will impact P2P software developers and distributors? Do affiliation agreements need to be exclusive or are there more flexible alternatives?
Panelists: Lowell Feuer, CEO, KlikVU; Daniel Harris, Founder & CEO, MediaPass Network; Benjamin Masse, Founder & President, DoubleV3; Tom Meredith, Chairman & CEO, P2P Cash; Leslie Poole, President & CEO, Javien